Championing Sustainability and Responsible Capitalism: Paul Polman at Unilever
| Case Code: LDEN109 Case Length: 15 Pages Period: 2009-2016 Pub Date: 2016 Teaching Note: Not Available |
Price: Rs.400 Organization : Unilever Industry : Fast Moving Consumer Goods Countries : Europe; US; Global Themes: Responsible Leadership, Corporate Sustainability, Business Ethics |
Abstract Case Intro 1 Case Intro 2 Excerpts
About unilever
The history of Unilever dates back to 1884, when William Hesketh Lever and his brother formed Lever & Co. They introduced Sunlight which contained copra or pine kernel oil, which helped it lather more easily than traditional soaps made of animal fats. Sunlight was the world’s first packaged, branded laundry soap. In 1890, Lever & Co became a limited company – Lever Brothers Ltd (Lever Brothers). Sunlight was a huge success and by the mid-1890s, the Lever Brothers was selling nearly 40,000 tons of Sunlight soap a year in the UK. They also expanded into Europe, America, and the British colonies with factories, export businesses, and plantations. In 1894, Lever Brothers created an affordable new product – Lifebuoy soap. In the same year, the company became a public company
Meanwhile, in the late 19th century, the Netherlands-based Jurgens and Van den Bergh, two family businesses of butter merchants with thriving export trades to the UK, became interested in a new product, margarine, made from beef fat and milk, which could be mass-produced as an affordable substitute for butter...
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